Hi, I’m Caroline—a Graphic Designer with 6+ years of experience in brand design and marketing. I combine creative design with strategic marketing insight to craft cohesive visuals that elevate brand identity and drive meaningful results—aligning seamlessly with campaign objectives, audience behavior, and brand strategy.

📍I'm currently a Designer at Newell Brands, where I design print packaging and digital marketing assets for integrated consumer campaigns. I manage end-to-end creative workflows in Adobe Workfront and deliver 100% of projects on time in a fast-paced, high-volume production environment.

🎨 Beyond design execution, I bring strong project management, organization, communication and leadership skills. At Aderant, I partnered with marketing, events, and demand generation teams to design high-impact sales collateral, campaigns, and event materials. By analyzing LinkedIn performance data, I optimized our digital ads—boosting click-through rates by 20% and deepening audience connection. At MessageGears, I optimized workflows using monday.com and SOPs, which reduced turnaround times by 30% and improved team efficiency. At Rooms To Go, I played a key role in elevating the Outlet brand by developing more modern and engaging print and digital designs that supported both sales growth and brand recognition.

🌟 If you’re looking for someone who brings both creative problem-solving and a people-first mindset, I’d love to connect!

👉 See My Work in Action | 📫 caroline.iverson@gmail.com